Facebook Personal Profile Organic Reach: an experiment

The Experiment:

I created a new Facebook private profile where I added 30+ close friends who are also associated with my old profile (the two profiles are not connected in any way).

The result?

In the first few weeks my news feed was packed with friends’ activity. Over time their activity appeared to be less frequent. Last couple of weeks only handful of friends’ posts have appeared in my news feed and most were 1–2 days old (interesting to note that those posts were of friends I had tagged on several occasions). After investigating I discovered that lack of activity in my news feed was not due to general lack of activity: their timelines appeared packed with fresh posts but Facebook simply wouldn’t show them in my news feed.

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