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Facebook Personal Profile Organic Reach: an experiment

Conclusion: If we don’t interact with our friends’ posts, Facebook will eventually stop showing their activity in our news feed. However, it will continue showing comparable number of sponsored ads. This makes me wonder if CTR would potentially be higher when targeting active users who barely interact with friends on Facebook (eg. fear of visibility, shy, stalkers, etc.)

The Experiment:

In the following 2–3 months I posted several times a week: text posts (no links), some posts had photos, some had tags of friends, many had heavy engagement, and few had no engagement. I responded to almost all the comments. I also never interacted with friends’ posts in my news feed.

The result?

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