Tessa Digital
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New York City, April 14, 2020: Wall Street and the financial district remains empty as people continue to practice social distancing to combat the coronavirus pandemic in Lower Manhattan.

Key points:

Big banks CEOs want people back in offices arguing that productivity-wise WFH has demonstrated shortcomings.

Other industries continue to promote working from home.

Changes in business operations from retail, services, and hospitality to real estate and studying are affecting the big corporate office traditional idea of work.

The reasons behind these pushes lie in the senior management’s old-fashioned ideas of a workplace, personal insecurity with tech, and the fear of change.

Those wanting employees back in the office will have to offer some kind of incentive to make people actually want to come back.

In the past, industry CEOs were able to set the working culture. Now they will have to adapt to external pressures. …

How to remove (and control) your activity off and on Facebook

Facebook has become a toxic swamp of comments, emotionally fueled discussions, dismissive and distrustful attitudes used as shields while navigating the social media battleground. Needless to say much of these words will turn into regrets. The remnants of Cambridge Analytica’s past practices in manipulating people’s emotional behavior coupled with everlasting Facebook algorithm have helped ensure that passionate topics are always within a click of a mouse. With the US presidential elections happening in mere 10 days, activities and discussions on Facebook are hotter than ever.

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Snippet from your Facebook privacy settings

Several things to keep in mind when it comes to digital footprint related to Facebook…

Conclusion: If we don’t interact with our friends’ posts, Facebook will eventually stop showing their activity in our news feed. However, it will continue showing comparable number of sponsored ads. This makes me wonder if CTR would potentially be higher when targeting active users who barely interact with friends on Facebook (eg. fear of visibility, shy, stalkers, etc.)

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The Experiment:

I created a new Facebook private profile where I added 30+ close friends who are also associated with my old profile (the two profiles are not connected in any way).

In the following 2–3 months I posted several times a week: text posts (no links), some posts had photos, some had tags of friends, many had heavy engagement, and few had no engagement. I responded to almost all the comments. I also never interacted with friends’ posts in my news feed. …


Tessa Digital

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